M&C Saatchi's Mind-blowing Campaign for Optus

An M&C Saatchi-created campaign has customers “blown away” by the launch of the Optus 4G network.

 

The campaign from the Sydney agency has launched in press, outdoor and digital executions in Sydney, Perth and Newcastle, cities where the Optus 4G network has first rolled out.

 

More will follow when Optus 4G services go live in Melbourne on 15 September.

 

The creative features customers faces “blown away” by the 4G service, represented by the yellow cube enabling device, accompanied by the tagline: “Optus 4G. Brace yourself.”

 

The interactive digital banners enable users to simulate the wind-blowing effect on the customers’ faces.