M&C Saatchi Tel Aviv's Super-Fast Bumper Ad for Jaguar Helps Charities

YouTube Bumper Ads are a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity.

Jaguar presents: The 3.5 sec Bumper ads for the Jaguar F-Type, one of the fastest cars. 6 seconds is way too much time.

So the automaker decided to donate the spare seconds for those who need it the most: Ten nonprofit organisations – for them every second of exposure is a blessing.