M&C Saatchi Performance Announce Promotions in US Team

As the year starts to close, we’re proud to announce a round of promotions across the US M&C Saatchi Performance team. These promotions reflect the incredible hard work and dedication of the team across their accounts and specialties.

Bridget Hall, promoted to group account director.

Bridget has been responsible for the successful launch of a new streaming TV division in the US. In under two years, her team has delivered incredible results, such as more than 500% revenue growth for one client thanks to streaming TV performance campaigns.

Ana Penicaud, promoted to head of product-led growth.

Ana will lead a completely new product-led growth service for M&C Saatchi Performance, looking at improving the overall customer lifetime value. In her new role, Ana will be delivering strategies that streamline user onboarding, optimises the customer journey, and focus overall on improving ROI through data-driven analyses.

Julie Gaylord, promoted to senior manager, search & social.

Julie joined M&C Saatchi Performance just over a year ago and has been leading successful campaigns across all social platforms, with a major focus on TikTok. Julie will now be leading a team to scale these campaigns and expand on her expertise in Paid Search.

Suman Ghoshal, promoted to senior manager, search & social.

Suman joined in 2021 and thanks to his dedicated work across Meta and Google has now been promoted to Senior Planner in the Search & Social team. He will continue to expand his knowledge across a wider variety of social channels.

Brixton Barron, promoted to account manager.

Brixton joined M&C Saatchi Performance in early 2021 and since then has been instrumental in the support of a new influencer performance marketing division which is delivering huge success for clients.

Vineel Pasam, promoted to media buyer.

Also just over a year into his role, Vineel has been promoted due to his work across accounts including successful programmatic audio campaigns, added value negotiations, and meticulous data and analytics skills.

Jonathan Yantz, managing partner said:

“These promotions reflect the dedication and passion the teams have for their clients and their work overall. We’re extremely proud of them, all as well as the wider team, and are delighted to be able to recognise their achievements in this round of promotions.”