Rolus Beverages, Inc. Fuses Innovation and Tradition for Sparkling Hydration Drink

M&C Saatchi Group is proud to announce its collaboration with a renowned legacy drinks company to introduce an exciting new direct-to-consumer product, ROLUS®. Leveraging the collective expertise of its agency teams – M&C Saatchi One-to-One, M&C Saatchi Performance, and Re Design – the Group has spearheaded a comprehensive e-commerce marketing and branding initiative to support the launch of ROLUS®, a sparkling hydration drink poised to make waves in the beverage industry in a world fixated with hydration. 

Rolus Beverages, Inc. represents a fusion of innovation and tradition, offering consumers a premium sparkling hydration beverage crafted with quality ingredients. The sparkling hydration drink was created by a team of doctors, dietitians, wellness gurus, and flavour specialists with a focus on electrolytes and adaptogens to keep consumers hydrated. ROLUS is alcohol free, sugar free, gluten free, caffeine free and only five calories. Rolus Beverages, Inc. Founder, Carl Nolet III, offers some insight into the development of its unique positioning – “ROLUS® is an innovation that will be a defining product for my family business, but most importantly, for our customers. We understand that consumers are looking for better non-alcoholic options during the same occasions they would consider enjoying their favourite spirit drink. ROLUS® is about unifying the drinking occasion with a beverage that can be enjoyed on its own or mixed. We made sure that ROLUS® offers a unique and refreshing flavour profile that will hydrate you along the way. Sip it. Mix it. Don’t overthink it.” 

With a quality beverage in production, the M&C Saatchi challenge was to ensure ROLUS® could compete in the ever-crowded beverage category. Where competitors in this space own infrequent occasions that capture the 'sober curious' audience, ROLUS®, supported by its versatility, ingredients and socially unifying properties shows up across repeatable moments. It serves as essential hydration post workout or as a mixer throughout the day and night. ROLUS® caters to the adventure seeking hybrid-drinker and rewards them for their refined taste.

With a focus on delivering a seamless brand experience, M&C Saatchi’s multidisciplinary teams have worked in tandem to bring ROLUS® to life. From developing a captivating brand world centred around the NEVER STILL platform to developing an e-commerce website that is built around the modern consumer, implementing CRM and the Club ROLUS® loyalty program, executing targeted paid media campaigns, and devising a strategic approach for organic social media, the Group has executed a holistic strategy to elevate ROLUS® and drive consumer engagement. 

Rolus Beverages, Inc. marketing director, Jason Bowden, has played a pivotal role in the launch and was impressed with his experience working with the M&C Saatchi Group. “M&C Saatchi has demonstrated an innate understanding of our needs and industry from the very beginning, translating our vision into a reality that resonates with our target audience and internal stakeholders. They have displayed an exceptional level of creativity, expertise, and dedication throughout every phase of our partnership. The seamless integration of their talents across various aspects has far exceeded our expectations.”

Zillah Byng-Thorne, executive chair of M&C Saatchi, shared thoughts on succeeding through collaboration, “Working with Rolus Beverages, Inc. has been a proud moment for the entire M&C Saatchi Group. This partnership exemplifies the power of collaboration across our diverse talents, showcasing our ability to seamlessly integrate creativity, strategy, customer loyalty, data, and execution. We are thrilled to have played a part on ROLUS®’s journey and look forward to continued success together.”

ROLUS® will be exclusively available for purchase through its website, providing consumers with a convenient and accessible way to enjoy the product. With the support of the M&C Saatchi Group, ROLUS® is well-positioned to make a splash in the competitive DTC market and carve out a niche as a leading player in the beverage industry.