M&C Saatchi LA's New UHealth Spot Might Leave You Breathless

M&C Saatchi LA'’s inaugural brand campaign for UHealth expresses how the University of Miami’s exceptional health system unites compassionate care with precision medicine by leading doctors. “Breathe,” is a window on pivotal moments and the fundamental, emotional element that connects them: breath. 

Breath is life, and it communicates feeling. In “Breathe” this theme is a powerful through-line as various people embark on the next step of their medical journey. UHealth’s comprehensive network includes three hospitals, and more than a dozen outpatient facilities, with more than 1,200 physicians and scientists. As the spot uniquely showcases, UHealth is an integral partner in wellness and a vital part of the community. 

For the spot, M&C Saatchi LA reunited with Great Guns’ Director Roar Uthaug, with whom the agency previously collaborated on the hugely successful brand launch spot, “RSVP” for Sylvester Comprehensive Cancer Center, part of UHealth. Viewers deeply connected the spot’s frank acknowledgement of cancer’s unexpected, unwanted arrival at any time. Uthaug was a natural choice for this latest project, as Sylvester Comprehensive Cancer Center is one of the pillars of UHealth, and the M&C Saatchi LA creative team sought to imbue “Breathe” with the same candor, hope and humanity.

"We are excited to expand and deepen our relationship with UHealth,”" comments M&C Saatchi LA CEO & Partner Huw Griffith. "The trust and collaboration they’'ve provided with each campaign is emblematic of their exemplary approach to healthcare, it is a true partnership."”