Mathieu Brisset Joins Peach to Head up Europe

Revolutionary digital and linear advertising delivery company Peach has announced the appointment of Mathieu Brisset as managing director, Europe. Passionate about creativity and technology, he was previously senior director of France at Getty Images, the leading visual content provider. Mathieu was also the country manager of France at Preview Networks, specialising in online video. Prior to this, Mathieu worked in global sales at a number of agencies in 13 countries, focusing on emerging markets.

Speaking of his appointment, Mathieu says: “Europe in 2020, we’ll see addressable advertising on TV and the fusion of Linear and Digital. Peach has been in the industry for 20 years and has strong plans ahead to help advertisers and agencies navigate such a vast ecosystem. With the imminent launch of the new Peach platform in Europe and beyond, I couldn't dream of a better time to join such an exciting company.”

Ashley Botten, global sales director at Peach, adds: “We're happy to welcome Mathieu to lead our growth in Europe at this very exciting time for Peach. As cross-platform video ad campaigns create increasing production and activation complexity, Mathieu's passion for content and media optimisation will enable more advertisers and agencies to benefit from Peach's solutions.”

“Last but not least, Peach knew we had the right new member of the team when Mathieu, in January, won the ski slalom race at The Napoleons summit in Val d’Isère. Congratulations Mathieu!”