Wed, 12 Oct 2022 11:51:00 GMT
"Every day exceptional? And what about the night?" this is the starting point for a great and exciting journey through Rome. In the second, and no less surprising, branded content for the New Maserati Grecale SUV, Independent Ideas (the Publicis Groupe creative boutique) tells a new chapter of this story with the conception and development strategy implemented by Maserati.
A novel and surprising challenge starred by the world-renowned Alessandro Borghi and Matilda De Angelis. They guide us on board a Grecale Trofeo blending into the enchanting and artistic scenery of the Italian capital. The story is a succession of adventures punctuated by anecdotes and experiences that speak of their personal bond with the "Eternal City".
The atmospheric soundtrack, the Roman ruins, the ironic comments exchanged between the characters, the striking sound of the engine, an adrenaline-filled night… Every detail makes this film adorable and proves that Grecale has the power to transform the everyday into something extraordinary.
The creative concept brings up the brand values and Italian heritage of quality and style.
Authenticity and uniqueness are the engagement elements of entertainment content that reflect the memorability of the Maserati experience and the interests of its customers.
The film will be available on Maserati's website and the brand's social channels. It also includes the direction of Tobia Passigato and the screenplay by Claudio Di Biagio, who translated Grecale's innovation, creativity, and unique style into a short film.
The future is ever closer and comes with the excellence and innovation of Maserati.
Categories: Automotive, CarsIndiana Productions, Wed, 12 Oct 2022 11:51:00 GMT