Martell Appoints Singapore Creative Hotshop UltraSuperNew to Digital Business

Cognac house Martell has appointed the Singapore studio of independent Japanese hotshop UltraSuperNew to its digital business. The account incorporates the Cordon Bleu, VSOP and NCF sub-brands.

Following a successful brand transformation for Martell NCF over the last two years, UltraSuperNew has successfully rejuvenated what was considered to be a saturated sector of the drinks market. USN helped Martell NCF bring its brands to front of mind for the Gen Z consumer. The effectiveness resulted in a complete transformation increasing brand awareness, creating growth and crucially, achieving breakthroughs in their sales targets.

The soon-to-follow campaigns will be part of a global repositioning but will be specific for the Singapore and South-East Asian markets.

Jean-Francois Thery, managing director, UltraSuperNew Singapore commented: “Martell has an incredibly rich story to tell and we look forward to partnering with them to reinvigorate and promote this historic brand.”