Mars Petcare’s TEMPTATIONS Helps Cat-Owning Families Share Memorable Moments in Nostalgic Holiday Campaign

The holiday season is meant for spending quality time with loved ones, but cats are often too cool to join in the holiday fun - especially when it comes to cheesy holiday traditions. In a new holiday campaign, Mars Petcare’s TEMPTATIONS brand is helping cat-owning families come together to share memorable bonding moments with the help of TEMPTATIONS Creamy Purrrr-ée treats – an irresistibly creamy cat treat that delivers delicious flavours cats love in the perfectly soft texture they can’t get enough of.

The campaign taps into the insight that even the coolest of cats will lose it for TEMPTATIONS Creamy Purrrr-ée treats, making it the perfect gift for your cat to get them to join in the Holiday fun.

The 15-second ad spot leans into the beloved nostalgia of cheesy holiday specials from the 1970's, including schmaltzy holiday songs, tacky decorations, outfits and more, showing a cat acting way too cool for the cringe-worthy holiday cheer, that is until a TEMPTATIONS Creamy Purrrr-ée treat is served.

The ad spots are running on TV and FEP from November 1 through December 24, 2023.

The campaign incorporates limited-time offered holiday treat bundles including TEMPATIONS holiday merchandise, treats and more, as well as digital cards to further help pose kitties for the purrr-fect photos.

The campaign includes PR and influencer support from Weber Shandwick.

There is also organic social content on the TEMPTATIONS brand’s channels.