Mark Taylor is a Fujitsu Master in Fujitsu General Australia's Latest Campaign by 303 MullenLowe
This year's winter campaign for Fujitsu General Australia via 303 MullenLowe Sydney, features Australian cricket legend Mark Taylor like you've never seen him before - as a black-belt Fujitsu master.
The campaign shows Taylor, Fujitsu's long time brand ambassador, explaining that to uncover the secret of defeating winter, you must first master the ancient art of Fujitsu.
Says Zdenka Micallef, national marketing manager, Fujitsu General Australia: "As the mercury sinks, we want to remind people that a Fujitsu reverse cycle air conditioner is one of the most efficient ways to heat your home this winter. What better way to do this than by creating our own Fujitsu master?"
Says Matt Clarke, managing partner, 303 MullenLowe: "We loved the idea of a former Australian cricket captain devoting himself to the ancient art of Fujitsu as an entertaining way of explaining how to beat the cold this winter."
The campaign also promotes the 'Fujitsu Free Money' offer, which is running until 31st August.
