senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Mark Molloy's Playful Spot Captures Diabetes Anxiety Inducing Moments

02/06/2021
Production Company
Los Angeles, USA
409
Share
SMUGGLER's spot with Abbott Laboratories and Anomaly NY takes a hectic journey through Abbott patients daily experiences with diabetes

Mark Molloy brings back vintage magic and imagination for Abbott Laboratories and Anomaly NY with a charm filled and energy packed rollercoaster-of-a-ride.

In the film, Molloy cleverly weaves a narrative that brings the viewer on the hectic, emotional journey that Abbott patients experience daily. The chaotic, anxiety-inducing moments paired with quick camera cuts bring an unexpected intensity and viscerality to the film. The playful voiceover and aptly-cast, nuanced characters serve as the soul and emotional undercurrent, bringing empathy and authenticity to each scene. 

With 'Now You Know', Molloy successfully injects style, charm and humour in this fast-paced film, full of unexpected and relatable moments. While comedic in tone, it is rooted in truthful, human stories and pinpoints a widely shared sentiment -- the desire to freely be who we are and take control of our lives. It’s a true example of bold storytelling, and once again, a testament to Molloy’s directorial adroitness.


Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from SMUGGLER
Sabrina
Nike
05/11/2024
3
0
Where’s Waldo?
Etsy
01/11/2024
22
0
The Returners
kent
28/10/2024
9
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0