Manners McDade Contributes Both Score and Sync for SS20 Zegna Campaign

Multifaceted actor, singer and entrepreneur Nicholas Tse and two-time Oscar winning actor Mahershala Ali both figurehead Zegna’s new ‘What Makes a Man’ campaign. Nicholas Tse considers the significance of awareness and balance in contemporary times. Mahershala Ali explores how responsibility and purpose have shaped the man he is today. The films portray new characteristics which challenge the traditional conceptions of masculinity.

The four-film series is sound tracked entirely by Manners McDade music - from a composition by AVA (comprising Anna Phoebe and Aisling Brouwer) and Emilie Levienaise-Farrouch, as well as a sync by Max Cooper of ‘In Pursuit of Ghosts’ (from his latest album, Yearning for the Infinite), featuring pianist Tom Hodge.

The campaign was directed by Fabien Baron and produced by agency Baron & Baron.

AVA scored Purpose, featuring Mahershala Ali

Max Cooper‘s In Pursuit of Ghosts featured in ‘Responsibility’ (with Mahershala Ali)

Emilie Levienaise-Farrouch also scored two films featuring Nicholas Tse; Balance and Awareness. Which can be viewed here.