M&M Global Awards Call for Entries to Open 10th April

The Call for Entries for the 36th annual edition of the M&M Global Awards will launch on 10th April. The Awards celebrate and amplify the world’s best media campaigns, creating benchmarks for the industry to adhere to.

This year’s programme features 32 categories, recognising the most innovative and impactful work across the industry. With a diverse range of categories, the M&M Global Awards celebrate the very best in media from across the globe, highlighting excellence in creativity, strategy, and effectiveness. Among them are ‘Best Use of an Adtech Platform’, in partnership with The Digital Voice™, honouring excellence in adtech media campaigns; ‘Best International Media Campaign Created in the UK’, in partnership with the IAA; and ‘Best Use of Packaging as a Media Channel’, in partnership with Appetite Creative. From groundbreaking use of technology to the Best Communications Strategy, the awards continue to champion the most outstanding campaigns shaping the future of the media industry.

The entry process for the Best Use of an Adtech Platform category differs from the other categories, and is a new addition for 2025. Judges will evaluate how the adtech platform served as the key driver in achieving the campaign’s success. They will assess how the platform’s capabilities were essential in delivering results that could not have been achieved through other means – demonstrating its ability to connect, convert, and seamlessly integrate creativity, data, and technology. 

M&M Global Awards have partnered this year with leading adtech PR and events specialist agency, The Digital Voice™ to support throughout the awards programme. “Adtech is in our DNA and at the heart of everything we do at The Digital Voice™, so to partner with the M&M Global Awards on the ‘Best Use of an Adtech Platform category feels like the perfect fit,” said The Digital Voice™ Founder and CEO, Julia Linehan. “I can’t wait to see the entries that this new category attracts and to celebrate the most innovative and standout adtech out there right now.”

The Early Bird Entry Deadline is 8th May, and the entry fee £415. The Standard Entry Deadline is 5th June (entry fee £449). There is also an Extended Entry Deadline of 3rd July (£499). The Shortlist will be announced on 14th August and the winners revealed at the Awards Ceremony on 2nd October.

The Awards Jury features experienced marketing professionals from leading brands and agencies, bringing a wealth of expertise to the judging process. Last year’s incredible winners showcased the very best in media innovation, creativity, and effectiveness, and the organisers expect more of the same in 2025.

Winners in last year’s competition included Visa and Starcom Media for the ‘Visa GetP@id’ campaign; Coke and EssenceMediacom for the  ‘Coke Recipe for Magic - Coke Kitchen’ campaign; and Volkswagen for the ‘Sans Emission’ campaign.

"True innovation lies in pushing boundaries while staying deeply rooted in what defines us,” said Lynne Piette, director, marketing and communications, Volkswagen Canada. “The award-winning 'Sans Emission' campaign exemplifies this belief – creativity that doesn’t just stand out, but drives business growth. By staying true to Volkswagen's DNA, we sparked impressive results for the ID.4, with a media insight that was as brilliant as it was smart. It’s not just about thinking differently; it’s about thinking differently with purpose and impact."

The M&M Global Awards is the longest-established awards programme in the Festival of Media portfolio. It was launched in 1989 to celebrate the work of media teams based in Europe who were working on media globally. Since then, it has evolved into a global programme celebrating the use of platforms, channels and tools for media, and most importantly, celebrating and benchmarking the work in industry sectors from automotive and pharma to finance and beauty. It has a very loyal following and continues to see some amazing work entered.

“From its inception, Festival of Media has always evolved to ensure it provides a platform to showcase and amplify the best media work across the planet,” said Festival of Media CEO, Jeremy King. “We regularly converse with the industry to deliver categories which understand the sector's trends and insights. As part of that process, it became clear there was a need for a category which shines a spotlight on the adtech platforms and services that are crucial to the success of campaigns around the world. To help us deliver this, we have teamed up with The Digital Voice for what we hope will provide a home for all of the amazing adtech being used throughout the world."