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Man Makes a Flippin' Success of Burger Stall in Intuit QuickBooks' New Campaign

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Integrated campaign from TBWA\Chiat\Day LA features baseball legend and investor Alex Rodriguez to inspire business success

Man Makes a Flippin' Success of Burger Stall in Intuit QuickBooks' New Campaign
Intuit QuickBooks announced the launch of the next phase of its global 'Backing You' campaign, demonstrating again how QuickBooks helps small businesses achieve prosperity. Intuit first launched the 'Backing You' campaign in 2017 to celebrate and honour those who work for themselves. QuickBooks is unveiling a U.S. and Canadian, multi-channel, integrated campaign called 'Journey to Success', featuring baseball legend and investor Alex Rodriguez, showing the ups and downs that business owners experience on their path to success.

The campaign brings to life the steps small businesses take to be successful, and the role QuickBooks and its connected suite of business tools and solutions can have in empowering their prosperity. The two spots are titled 'Burger' and 'Gaming', which dive into the diverse stories of two small businesses and their journeys to success with the help of QuickBooks. From inspiration to success, the films showcase how the connected suite of QuickBooks business tools - including QuickBooks Payments, Payroll, Live Bookkeeping, banking and cash flow capabilities - provide the businesses with unrivalled service and insights and help them succeed. 'Burger' debuted yesterday, while 'Gaming' debuts in January and also features Alex Rodriguez, chairman and CEO of A-Rod Corporation, as a mentor alongside QuickBooks to help a business meet their goals.

Created in partnership with Intuit QuickBooks’ creative agency of record TBWA\Chiat\Day LA, the campaign goes beyond advertisements to also include integrated elements, including an online video series and social campaign that supports small business success and showcases how the QuickBooks suite of business tools helps them thrive. The films were directed by award-winning director, Tim Godsall.

The new campaign is a continuation of the successful QuickBooks campaign 'Backing You', which debuted in 2017 and showcased a variety of ways QuickBooks has helped small businesses manage complexity and achieve success over its 20-year history. From highlighting business owners and celebrating how they’ve made their dream a reality using QuickBooks to Danny DeVito coaching real small business owners on the smarter way to run their business to Martin Kove from 'The Karate Kid' and Annie Potts from 'Ghostbusters' showing how QuickBooks has made their lives easier, the campaign has focused on the QuickBooks brand commitment to help its small business and self-employed customers prosper. This year’s campaign focuses on what defines success for a small business owner.

“As a trusted partner of small businesses, QuickBooks is committed to helping small businesses achieve success every day by helping them navigate the complexity that sometimes faces them on their journeys,” said Dan McCarthy, senior vice president, global marketing at Intuit QuickBooks. “'Backing You' started as a way for us to demonstrate our commitment to our customers and continues today with ‘Journey to Success,’ which spotlights the ways QuickBooks’ connected business tools can help businesses achieve success, simplify operations and drive financial prosperity.”

“We know that there are as many definitions of success as there are small business owners,” added Kirsten Rutherford, group creative director at TBWA\Chiat\Day LA. “For this next phase of the 'Backing You' campaign, we wanted to explore these definitions through the journeys of two very different small business owners and how the QuickBooks suite of business tools helps them navigate a path to success.”

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Client: QuickBooks

Vice President, QuickBooks Global Marketing: Michelle Taite

Global Brand Director: Javier Martin

Global Brand, Group Marketing Manager: Natalie Alia

Global Social, Group Marketing Manager: Geoffrey Morgan

Global Brand, Senior Marketing Managers: Thom Suh and Candace Lommerin

Global Brand, Associate Marketing Manager: Shannon Read

Global Social, Senior Marketing Manager: Shauna Maher


Agency: TBWA\Chiat\Day LA

Chief Creative Officer: Renato Fernandez

Group Creative Director: Kirsten Rutherford

Creative Directors: Martin Insua and Ezequiel Soules

Junior Art Director: Beca Dutra

Junior Copywriter: Greg Ballif

Head of Art & Design: Bruno Regalo

Executive Producer: Chris Spencer

Producer: Siena Palmacci

Production Coordinator: Jessie Glenn

Global Brand Lead: Carla Weaver

Business Director: Teddy Notari

Management Supervisor: Aubrey Larson

Account Supervisor: Cady Pozolo

Account Executive: Mina Taylor

Global Planning Director: John Hickman

Strategy Directors: Samira Shahabuddin and Corianda Dimes

Senior Strategist: Patrick Cooper

Senior Data Strategist: Lea Johnson

Director of Business Affairs: Robin Rossi

Director of Traffic Operations: Dessiah Davis

Traffic Manager: Anna Brito


Production Company: Anonymous Content

Director: Tim Godsall

Managing Director: Eric Stern

Executive Producer: SueEllen Clair

Line Producer (part 1): James Graves

Line Producer (part 2): Jeff Tanner

Director of Photography: Adam Marsden

Production Designer: Jordan Worth


Editorial: Arcade Editorial

Editor: Geoff Hounsell

Editor (Plant, OLVs, Delivery, Rush): Matt Laroche

Assistant Editor: Ryan Andrus

Executive Producer: Crissy DeSimone

Senior Producer: Alexa Atkin

Colour: a52

Colourist: Greg Reese

Executive Producer: Thatcher Peterson

Producer: Jenny Bright

Post production

VFX: Jamm

VFX Supervisor / Lead Compositor: Adrien Servadio

VFX Supervisor / Lead CG: Andy Boyd

Shoot Supervisor: Peter McAuley

Flame Artists: Graziella Gandolfi, Vincent Blin, Mike Vaglienty and Tim Robbins

CG Artists: Jaguar Lee and Jonathan Chua

After Effects Artist: Dan Darling

Producer: Anna Dood

Executive Producer: Asher Edwards

Audio and Sound

Music: Walker

Original Music: Walker Music

Executive Producer: Sara Matarazzo, Stephanie Pigott

Producer: Danielle Soury

Audio Finishing: Lime

Mixer: Sam Casas

Assistant Mixer: Meg Ochs

Sound Designer: Michael Anastasi

Executive Producer: Susie Boyajan

Categories: Business Software, Business Services

TBWA\Chiat\Day LA, Tue, 22 Dec 2020 10:43:39 GMT