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Creative

Man Hilariously Struggles to Pick Regular or Chicken Salt in Optus' New Network Campaign

The 'Both is Better' campaign was developed by 72andSunny, Sydney and Yes Agency

Man Hilariously Struggles to Pick Regular or Chicken Salt in Optus' New Network Campaign

Optus has launched the first instalment of its new network campaign via 72andSunny Sydney, reminding Australians that they shouldn't have to make a choice between great coverage and great value. With Optus, they can have both.

Brought to life by award-winning Australian director Steve Rogers, the first film in the campaign, "Chip Shop", centres on a man who confronts another choice that's divided Australians for decades: choosing between regular or chicken salt.

Says Melissa Hopkins, head of marketing, Optus: "The campaign is in response to research which found some mobile users felt trapped paying more than they should for great coverage, or are underwhelmed by the network experience that typically comes with competitively priced plans.



"We are simply reminding customers they don't need to choose: they can have a premium network with extensive coverage and excellent value plans with Optus.

"In the past three years Optus has invested more than $5 billion in our network to improve coverage, capacity and speed. This financial year we will invest an additional $1.4 billion.

"Steve and 72andSunny Sydney have done a great job bringing this campaign to life and I am incredibly proud of the final product - it's fresh, honest and disciplined and I know it will resonate with many Australians."

The first phase of the campaign also includes print and outdoor executions that bring to life Optus' focus on delivering customers great value plans on a premium network. The second instalment of the campaign will launch soon.
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