senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

72andSunny Makes Good Stuff with 4 Pines Brewing Co

14/02/2024
Advertising Agency
Sydney, Australia
326
Share
72andSunny have launched a new brand platform, “You Drink The Beer, We’ll Do The Good Stuff”, with CUB-owned craft beer brand, 4 Pines
The platform shines a light on the sustainability initiatives of 4 Pines, which is B Corp-certified, from giving 1% of its revenue to the planet to its support of environmental organisations such as Landcare Australia.

The centrepiece of the new brand platform is a new ad that has fun with the idea that, while most of us care deeply about the plight of the planet, there is sometimes a reluctance to go above and beyond to make a difference. The ad will run across streaming, social and digital platforms.


4 Pines marketing manager Annaleise Alpert said, “72andSunny have been close to our purpose journey for sometime. As a brand we’re optimistic about the world but on a continuous journey to use business as a force for good. This platform strikes a balance between promoting our sustainability credentials and keeping the tone light, and 72andSunny nailed it.”


Creative lead at 72andSunny, Andy Flemming said, “Like many others, I drag out the yellow bin knowing that I could probably do a bit more to save the planet, so thank god there’s a beer like 4 Pines that is doing its bit and then some. This was an opportunity to stand out with simplicity, design and a sense of the genuine as opposed to the corporate.”


“You Drink The Beer, We’ll Do the Good Stuff” is now live across 4 Pine’s packaging, in bar media, streaming, social, digital and OOH. Consumers can read more about the campaign by downloading the Good Stuff report at 4pinesbeer.com.au/good-stuff. The campaign follows previous work in the sustainability space by 72andSunny for Who Gives A Crap.

Agency / Creative
Media
Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from 72andSunny Sydney
Onwards
Stake
26/11/2024
43
0
Lens - Op Shop
Google
29/10/2024
16
0
Gemini - Doof Stick
Google
29/10/2024
18
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0