Mama Hungara, Anita & Vega and Springtime Share Their Cannes Lions Contenders

Alongside the agencies Anita & Vega and Springtime, the latest making a debut as an agency promoting the App they developed, Gatorade® Match Saver, Mama Hungara is strongly represented at the Cannes Festival with their Gatorade and Volvo campaigns.

Both campaigns are visually impactful and possess a clever insight. The Volvo campaign focuses on what could happen to a dog in the event of a car accident, where a dog would hit the passengers as if it weighed up to 35 times more than its own weight. While the Gatorade campaign aims to be closer to amateur athletes.

The Gatorade Match Saver App is more than a great idea, it’s a smart solution to connect people who are missing a player with those who want to play and for some reason they don’t have someone to play with. It's like Tinder for sports! What happens when a player drops out at the last minute? We’ve all been there. The campaign has a playful tone and pokes fun at those WhatsApp messages where someone bails on the game, blaming work, feeling sick, or making up an excuse involving family, while the rest of the players are left hanging on the courts.

Juan Saravia, founding partner, and executive producer of Mama Hungara said, "Once again, we show that the best way to produce these types of projects is with intelligent production design and a collaborative spirit between client, agency, and production company."

Fede Garcia Rico added, "We were able to give logic to each piece, taking responsibility for the discomfort of each excuse to enhance the campaign."

The brand's powerful insight is to be much closer to amateur athletes. Match Saver is a clear solution executed in a useful and relevant ecosystem. The App can be downloaded in Argentina and soon in every country in LATAM from the Apple Store or Google Play or by scanning QR codes at tennis courts, soccer fields, paddle tennis courts, basketball courts, and hockey fields.