Mama Hungara: A Year of Regional Expansion and Creative Brand Evolution

The Immersive Experience reflected Mama Hungara’s identity.

In a year defined by adaptability and growth, Mama Hungara, the audio-visual production company based in Argentina and Mexico, has firmly established itself as a leader in the regional industry. With strategic ventures into new markets like Los Angeles and Colombia, the company has demonstrated a clear vision for expansion and an integrated communication strategy that strengthens its brand identity. Despite the challenges of a complex global economy, Mama Hungara has proven its resilience and unwavering commitment to excellence in every project.

2024 saw Mama Hungara transform economic challenges into a springboard for expansion and consolidation. Leveraging its growth in Mexico, the company counterbalanced the effects of Argentina’s economic slowdown, positioning itself as a benchmark for quality and creativity in the audio visual sector. Highlights of the year included landmark events at the renowned Teatro Colón and the launch of its merchandising line, PULSO, which reflects its cinematic essence. Meanwhile, its new website offers a comprehensive look at the company’s vision and pursuit of excellence.

It’s a wrap! Mexico.

A Remarkable Year in the Mexican Market

Since its arrival in early 2024, Mama Hungara has made an impressive debut in Mexico, closing the year with 20 projects for leading brands such as Exeed, MercadoPago, MercadoLibre, AB InBev, Danone, and HBO MAX. Collaborations with prestigious agencies like Wieden+Kennedy and Gut Mexico have exceeded expectations, reinforcing the company’s identity and commitment to quality and innovation. The addition of Mexican talents Fernando Cattori and Gina Velasco highlights its dedication to nurturing local talent, building a nimble and collaborative team capable of thriving in a competitive market. One standout achievement was the successful delivery of the highly anticipated Día de Muertos campaign for Cerveza Victoria, a testament to Mama Hungara’s strategic vision and creative excellence.

The Power of Storydoing

Mama Hungara’s approach revolves around dynamic and authentic communication, embracing 'storydoing' to actively connect with audiences and deliver experiences that go beyond traditional branding. By prioritising genuine narratives and strategic communication planning, the company has maintained its core identity across two key markets. 

To enhance operations in both Mexico and Argentina, Mama Hungara is implementing a streamlined coordination strategy to optimise workflows and strengthen its presence. Additionally, the production company is dedicated to cultivating a robust network of creative talent, from seasoned professionals to emerging directors, photographers, and producers. This horizontal structure fosters fresh perspectives and encourages innovation through human-centred collaboration and high-quality production.

In a bold step forward, Mama Hungara recently unveiled a ground breaking website designed to solidify and deepen its connection with an ever-expanding global community.

New home

With 2025 on the horizon, Mama Hungara moves forward with enthusiasm and passion. It will be a year to celebrate a remarkable first decade, reflecting on achievements with gratitude while paving the way for new beginnings.