MakeWar Delves into the Depths of Human Emotion in 'Goodbye to All That' Video

Today, challenger agency, VCCP, debuts a new music video, developed for its design directors’ New York-based band, MakeWar. Jose Prieto, design director at VCCP, plays guitar and is the lead vocalist for the punk rock band. To highlight the band’s latest single, 'Goodbye to All That,' VCCP produced its music video.

To produce the video, VCCP pitched the work to the entire agency. The work was all made in-house - from the colour to editing, shooting, and directing. 'Goodbye to All That' is all about being caught between wanting something you know doesn’t make any sense to want, but not being able to imagine life without it. 

Hailing from Venezuela and Colombia, MakeWar’s music delves into the depths of human emotion, addressing themes of heartbreak, despair, and the complexity of the human experience. With three albums under their belt, MakeWar has served as a source of therapeutic catharsis for both the band and their listeners.

You can pre-order A Paradoxical Theory of Change ahead of its June 28th release here, and find the band’s upcoming tour dates kicking off that same day in Europe here.