Make a Winning Choice in US Government Flood Insurance Spot

Alkemy X presents its latest collaboration with Yes& Agency and the Federal Emergency Management Agency (FEMA) emphasising the proactive choice of flood insurance protection is a big win. In this spot, a family is transported from their cosy living room to an exhilarating game show filled with exciting prizes. Directed by creative visionary Josh Forbes, the spot seamlessly merges fun with education, delivering a powerful message about flood insurance in just 30 seconds. Faster flood recovery, financial protection, and peace of mind are invaluable to your security. 

The success of the campaign owes much to the meticulous attention to detail and collaborative efforts of the talented team behind the scenes. Prior to shooting, the team meticulously crafted an animatic to establish the overall pace of the spot, allowing for a clear understanding of the narrative within the constraints of the time frame. The set design, a monumental feat in itself, was executed masterfully and provided a classic game show experience. From stunt doubles to sound stages, and techno-cranes, every element was carefully orchestrated to perfection. 

Editor Dave Bradley and sound designer Mike Taylor played a pivotal role, collaborating closely to craft an audio mix that complemented the visual storytelling of the energetic spot. From set to post, the team enjoyed every moment of this collaboration. It was a pleasure to work with Yes & Agency and FEMA to deliver a message that is both informative and entertaining.