Madame Tussauds London and Creature London Reimagine One of London’s Most Iconic Attractions

Global creative agency Creature London, in collaboration with Madame Tussauds London and Wavemaker, has unveiled a groundbreaking new campaign: "Come Face to Face with the Real London at the Outernet."  

This initiative reimagines Madam Tussauds London, one of London’s oldest and most iconic attractions, encouraging visitors to rediscover its unique allure as a must-visit, quintessential London experience.  

The campaign's core message invites audiences to come face to face with the ‘real London’, emphasising Madame Tussauds London’s immersive and interactive nature.

The campaign, in collaboration with tech partner Amondo, launched externally at the Outernet on 9th August along with the opening of Outernet’s immersive out of home Pop One Experiential Space to the public.

Visitors will encounter three large format screens showcasing a CGI built tube carrying a number of Madame Tussauds London figures. They will also have the opportunity to take their photos with lifelike figures of Harry Styles, Anthony Joshua, and Dua Lipa in the space itself. 

These photos will be displayed on the large external screens facing Tottenham Court Road, creating an engaging, dynamic experience. Discounted tickets will also be available as part of the promotion. 

Commenting on the campaign, Ben Middleton, chief creative officer at Creature London, said, ”This installation is a really exciting moment for both Creature and our partners at Madame Tussauds and Wavemaker to do something the attraction has never done before. Showing off just how immersive Madame Tussauds is, by using a world-famous space like 'The Outernet' at Tottenham Court Road, and then using groundbreaking tech like Amondo, to allow a consumer’s social pictures to feed into the big screen is the stuff that real people really do care about.”

Bimala Meeuws, head of marketing at Madame Tussauds London added, “We loved this idea the moment it was presented to us and are thrilled to be able to bring to life our new brand campaign in such an exciting way. Showing that London is about its people not just its landmarks by taking our lifelike figures out of the attraction for Outernet visitors to rub shoulders with, and to get their moment of fame at the same time!”