Mad Stars Conference Demystifies AI to Reveal a Potential Powerhouse and How to Unlock Its Might

These intelligently probing explorations will cover the industry’s most important themes – AI, Innovation, and Inspiration. Their insights will reveal clues, tips, and understanding to succeed in an industry that must stay ahead of a rapidly evolving world to thrive.

The Conversation with the Executive Jury is a perennial highlight of MAD STARS sessions. This year it will feature four of the industry’s most prominent leaders across the world, Joji Jacob, regional chief creative officer, Havas; Emma de la Fosse, chief creative officer, Edelman UK; Matt MacDonald, chief creative officer, BBDO New York; and Suzana Apelbaum, head of creative and innovation, Google. Sangsoo Chong, the vice chairperson of the MAD STARS Organising Committee, will moderate it.

This candid conversation session will explore the power of advertising to shape the world. This year’s MAD STARS executive judges will reveal their perspectives and stories on how they evaluated and selected the best works of MAD STARS 2024 and share their views on the current state and future direction of the advertising industry, including the challenges and opportunities that lie ahead.

This session will be a rare chance to learn from the experts and get inspired by their vision.

This year’s MAD STARS theme is AIM: Marketing Success with AI, so AI will, of course, be one of the topics likely to be discussed in this session. It also features prominently in many of the speaker sessions as it has already permeated so many aspects of advertising and marketing, demonstrating increasing value as a tool and ally to human creativity, as it matures and our understanding of how to work with it grows. 

Many MAD STARS’ speakers will continue to answer the burning questions and reveal the astounding capabilities that AI is making possible in their sessions. This AI series of sessions will give creators an edge, provide innovators with new possibilities to act on, and brave idea-makers the confidence to shine on the world stage.

Leading the AI series are the two keynote speaker sessions, Fernando Machado’s How Artificial Intelligence and Creativity Can Fuel Innovation, and Aeri Park’s The Era of AI-Driven Marketing Creativity.

Some of those sessions are:

Apelbaum will discuss how AI has reshaped the marketing environment and its role in leading new innovations in idea creation and production based on insight.

Wannasiri will present AI as the driving force that turns ideas into reality, making them visible, scalable, and impactful.

Huang will delve deeply into how AI is spearheading a new era of brand marketing in a revolutionary way and how its applications in marketing have expanded significantly and diversified.

Tawana will share a point of view from Meta on how AI will continue to power innovation, diversify and democratise how creativity is developed, building powerful connections to people and businesses around the world.

MAD STARS festival will be run from 21-23 August at BEXCO in Busan, South Korea. This year, MAD STARS awaits you with more thrilling attractions and diverse marketing and advertising programs. Its exciting schedule of events includes the Exhibition & Conference, Opening Ceremony & Opening Gala, a networking party, Welcome reception and Awards Show, and after party.