Macca's New Year's Day McDelivery Spot Shows How It Can Help You Get Through 'The Day After'
On January 1 McDonald's launched a new McDelivery campaign via DDB New Zealand, on a day when many Kiwis around the country would love some Macca's delivered to their doorstep.
The Day After takes a light-hearted look at moments that will resonate with many people, closing on an 'eye patched' young man, relieved at the sight of a fresh-faced delivery driver with a bag of Macca's.
Damon said: "Macca's has always been there when you need it, and now with McDelivery that's more true than ever before. We've played on a number of moments people may find themselves in after a long night, and how good it can be to get Macca's delivered."
Jo Mitchell, director of marketing at McDonald's New Zealand says the spot is part of a campaign that will celebrate McDelivery's role in moments and shared experiences throughout the year.
The campaign will roll out with 60-second and 30-second TVCs, a 60-second cinema spot, and 60-second and 30-second online video.
Featured Companies: Good Oil
Assistant Brand Manager: Stefanie Phillips
Director of Marketing: Jo Mitchell
Director: Fiona McGee
DOP: Shelley Farthing-Dawe
Editor: Mark Burnett @ The Editors
Executive Producer: Sam Long
Post Production: Blockhead, Auckland
Producer: Claire Richards
Production Company: Goodoil Films
Production Design: Bruce Everard
Sound: Liquid Studios
Chief Creative Officer: Damon Stapleton
Creative Agency: DDB New Zealand
Creative Director: James Conner, Christie Cooper, Ben Pegler
Executive Creative Director: Shane Bradnick
Executive Producer: Judy Thompson
Lead Business Partner: Karla Fisher
Senior Business Director: Lauren Taylor
Senior TV Producer: Claire Colohan
Category: Fast food , Retail and Restaurants