Macca's and DDB Sydney Speak 'Strayan' in New Outdoor Campaign

This week, McDonald's (or Macca's as it's fondly known Down Under) is celebrating Australia's iconic colloquialism by changing the spelling of its menu items to match the country's unique use of the English language. 

Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca's menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.