M2M Joins Alzheimer’s Society's Agency Roster

Alzheimer’s Society has appointed M2M to deliver media planning and buying for its brand and fundraising activities after a competitive pitch.

Brand specialist The Team and M2M are to work with Alzheimer’s Society on building a strong brand and communications platform to support ongoing strategic and appeals activity. The communications roster is now complete with expert partners including Fallon as the creative agency, who will help Alzheimer’s Society in its mission to raise awareness and understanding of dementia.

Jeremy Hughes, Chief Executive of Alzheimer’s Society said: ‘We are delighted to be working with The Team and M2M. Not only are they highly creative and innovative agencies, they both understand dementia and what Alzheimer’s Society is all about. We are looking forward to working together with these agencies on our advertising campaign and brand identity work.’

Alzheimer’s Society is the leading support and research charity for people living with dementia in the UK, as well as their families and carers. By 2015, there will 850,000 people living with dementia in the UK with this number set to rise to 1 million in less than ten years. As the population ages, dementia is now acknowledged as the greatest health challenge facing the UK.

Alzheimer’s Society will launch a new multi-media brand in May 2015 to coincide with Dementia Awareness Week (18th – 24th May).  Alzheimer’s Society’s investment in its brand is part of the charity’s five-year plan to ensure those living with dementia, and their families, know where to go when support and advice are needed.