M2M Launches HTC’s One M9 with Brand New Blow Up Media Site

Omnicom Media Group’s M2M announce their client, HTC is the first brand to advertise on Blow Up Media’s newest premium site in London’s High Street Kensington to launch their newest smartphone, the HTC One M9.

Working with outdoor specialists, Talon, this activity showcases the beautiful imagery of the M9 on seven of the most iconic banners in the UK including London and Leeds and also Ocean’s newest outdoor site in Glasgow.

M2M have also planned a cinema campaign over the Easter Bank holiday during the Furious 7 blockbuster release and are also aligning with the UK’s most premium publisher, Conde Nast, to run high impact digital ads across their portfolio: Vogue, Wired and Glamour.

Ben Walsh, Head of Marketing, HTC UK & Ireland says: “As our new flagship smartphone - the HTC One M9 – stands out in a crowd due to its premium dual tone all metal finish, we wanted to ensure our campaign stood out too. There’s no better way than high impact out-of-home advertising. After all if we’re inviting people to “stare” at our beautiful new phone, it’s best we give them the best possible opportunity to do it.”

Garrett O’Reilly, Business Director at M2M said “Given that the HTC One M9 is an extremely premium and stylish model, it was only right to make the campaign as visual as we could and what’s more visual than premium outdoor sites. We also specifically chose the best activity to run alongside the outdoor campaign in order to show the One M9 in the best possible way.”