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Lynx Africa Officially Named the Greatest Fragrance of All Time in Ireland

03/08/2023
Youth Marketing Agency
Dublin, Ireland
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Fragrance ranked as the G.O.A.T. in the country after a survey was carried out with men across the nation

Lynx Africa, the iconic men's fragrance, has been officially recognised as the G.O.A.T. in Ireland. A recent survey of men from all over the country revealed some astonishing statistics confirming Lynx Africa's unparalleled popularity, maybe even bigger than the Spicebag or Full Irish.

A nationwide survey was carried out with men across the country and the results are in… 

- 85% of Irishmen have donned the quintessential scent at some point

- Over 70% of men agree that Lynx Africa is Ireland’s most iconic scent

- More than a third of respondents have received a compliment while wearing Lynx Africa

- Almost 80% of Dubs reckoned that could identify Lynx Africa in a smell test 

- Nearly 80% of Lynx fans in Connacht agreed that was the most iconic fragrance

- Half of those from Cavan, Monaghan and Donegal said they’d received compliments when they wore it

- And a whopping quarter of fellas from Munster have worn Lynx Africa for over 11 years

- Since its inception Lynx Africa has sold enough product to fill Dublin’s convention centre over 54,000 times

Viral sensation Ryan Mar and TikTok GOAT Daniel Devlin join Lynx in its celebration of Lynx Africa and are on a search for a guy that has never worn the iconic fragrance, and if they find one they’ll set them up with Lynx Africa goodies - more information on their TikTok and Instagram. 

Ryan had this to say of Lynx: “Lynx Africa is one of those scents everyone knows and loves. I was delighted when Lynx asked me to create some fun content around the most iconic scent of all time. It's been a staple in my bathroom since I was a kid, and I’m glad it’s now officially Ireland’s favourite fragrance.”

Jennifer King, marketing manager, Lynx Ireland, said: “The research speaks for itself and has solidified Africa as the G.O.A.T. and go-to fragrance for Irish men. The iconic scent has transcended generations and has now left an indelible mark on the country and firmly cemented its G.O.A.T. status.”

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