Luxury Watch Brand Carl F. Bucherer Appoints Havas London as Global AOR

Carl F. Bucherer, the luxury watch company, has announced Havas London as its global advertising agency.

Havas, which won the business following a competitive pitch, will handle creative across all advertising including digital, with a specific brief for new brand advertising and responsibility for their brand magazine.

The partnership will operate globally, but with a focus on Asia, Europe and North America. 

Daniel Floyed, Managing Partner of Havas Worldwide London, said “Carl F Bucherer has a fantastic heritage. We are excited to be part of their first global campaign which will help to solidify their rightful position as a leading luxury brand.”