Luxury Children’s Brand Trotters Appoints Kitty for Online Overhaul

Trotters is an established and loved retailer of Childrenswear with stores and concessions across London and online. Despite their high-end, luxury experience for customers in store, the online experience needs a digital transformation. Trotters required an agency to assist with website design, performance and functionality updates to better reflect the heritage of the brand and the quality of the products to ultimately to increase conversion and sales. Following a competitive pitch the brand has appointed independent agency, Kitty.  

Kitty’s scope will include design and development of the website, as well as CRM, CRO, SEO and analytics.  

Bruce Langlands, CEO, Trotters said, “The Trotters website acts as the digital shopfront and the ultimate brand touchpoint with our customers. The site needs to clearly and succinctly articulate who Trotters are, the quality and heritage of the brand and our products. We knew we needed to appoint the perfect partner who truly understood our brand and vision. It was clear that Kitty aligned with our thinking from day one.” 

Rob Knight, managing director, Kitty continued, “We are creating a mobile-first web design for Trotters to truly prioritise user experience for their customers. The new premium look website will align much more with Trotters’ high-end brand identity, showcasing their heritage and craftsmanship. We can’t wait to elevate their website to match the phenomenal instore experience for such a well-loved brand.” 

The website optimisation will include online store trotters.co.uk and trotterslondon.com.