senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

lululemon's Footwear Launch Helps Women Feel Good in Motion

23/03/2022
Advertising Agency
New York, USA
520
Share
Directed by Sophia Nahli Allison, Droga5 introduce the Blissfeel range inviting women to feel

On the heels of lululemon officially entering the footwear category, Droga5 has launched its latest work to promote the new line.

Earlier this month lululemon debuted its first footwear collection made for women, Blissfeel, which is available starting yesterday in select markets.

Directed by Academy Award-nominated filmmaker Sophia Nahli Allison and backed by Melina Matsoukas’ new creative collective de la revolución, Droga5 introduced lululemon’s first step into the performance footwear space with an artful love letter to ‘A Woman’s Foot.' Mirroring the considerations of the BlissFeel Running Shoe—the brand’s first running shoe made for women first—the film celebrates the intricate nuances of women’s feet and what makes them feel good in motion.

‘A Woman’s Foot’ was shot in Mexico City and Shanghai in collaboration with cinematographer Michael ‘Cambio’ Fernandez, with the local support of cinematographer Stevo Sheng in China. The film also features some of the brand’s ambassadors: Colleen Quigley, Kadeena Cox, Changning Zhang and Mirna Valerio alongside other real female runners. We’re also rolling out a series of social films that delve deeper into each ambassador’s running story and nuances of their anatomy, making each one personal and true.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Companies
Work from Droga5 New York
Reel
Mara Techam
25/10/2024
4
0
Summit of the Future Promo
United Nations Foundation
24/09/2024
15
0
The Pass
Reinvented with Accenture
19/09/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0