Lucozade Turns Bileo's ‘You Can Win’ into Summer Dance Anthem in New Ad

Lucozade’s new ‘Spark Something’ campaign shows how positive energy can be passed across generations from person to person.

In the film we see how music lives on as a song is passed from one generation to the next. The concept is brought to life by taking a '70s disco / soul track - Bileo's 'You Can Win' - and bringing it into the modern day through a contemporary style remix perfect for the clubs and festivals this summer. Music supervision was overseen by Wake The Town / Theodore, while creative was out of Grey London.

A full version single release is expected to drop this summer.