Lucky Generals Will Develop and Launch GiffGaff Founder Gav Thompson’s New Mobile Network Start-up

Gav Thompson, the founder of GiffGaff, has appointed Lucky Generals to launch his new mobile network.

The agency beat Uncommon Creative Studio and Pablo to the business. 

Lucky Generals will be briefed with creating the new brand and launching the business with a platform that will drive its growth and success in the market. 

Gav’s company is called Paraspara, but the name for the new venture is yet to be announced. 

Gav Thompson, founder and CEO of Paraspara, said: “We have huge ambitions for the network, and the market is extremely competitive, so I knew I needed the best of the best to build and launch the business in the right way. It was an incredibly strong pitch list, but Lucky Generals’ combination of passion, rigorous strategy and world class creative thinking set them apart."

Vickie Ridley, chief marketing officer at Lucky Generals said: “Launching any business is hugely exciting, but Gav’s incredible experience and past achievements in this sector coupled with the fact that working with him is always a lot of fun, makes this win even sweeter. We can’t wait to get stuck in and help set this new venture up for success for years to come.”