LS Productions and MJZ Play the World’s Most Remote Game of Football for Guinness 0.0.

Set on the rugged island of Eriskay in the Outer Hebrides, the heartwarming and witty ad captures the essence of football's power to unite people—even on one of the world’s bumpiest pitches. The story follows an opposing team’s journey by ferry to face the local Eriskay team on a pitch that’s anything but Premier League standard. With wild horses running across the field, balls flying over cliffs, and players leaping over rocks, the game is as challenging as it is charming. Stunning drone shots showcase the island’s natural beauty, while scenes of both teams coming together at the local pub over a pint of Guinness 0.0 highlight the camaraderie that football inspires.

LS Productions, the UK’s largest global service production company, leveraged their deep Scottish roots and unparalleled production expertise to bring this ambitious project to life. With 247 cast and crew members on-site for the three-day shoot, LS navigated the complex logistics of filming on an island with limited infrastructure. From transporting equipment via traditional ferries to managing local cast, crew, and even a pack of wild ponies, the production was a feat of meticulous planning and execution.

LS’s 2024 portfolio already includes high-profile shoots for Christian Dior, Expedia, and Boots, all set against Scotland’s breathtaking landscapes. Speaking about the Eriskay shoot, Executive Producer and LS managing director Sarah Drummond said, "We’re thrilled with how this turned out. It was a true team effort, and despite the logistical challenges, we delivered exceptional results that have our clients eager to return to Scotland."