LRXD Wins Matchbox Food Group Restaurant Account

“Health & Happiness” advertising agency LRXD was awarded agency-of-record duties for the growing Washington, D.C.-based dining chain Matchbox, LRXD CEO Kelly Reedy announced today. There was no formal pitch process or prior agency.

LRXD’s multimedia campaign will include brand positioning and traditional advertising—along with digital, a new website, social media, in-store materials, events, promotions and a new customer loyalty program.

The first round of creative is breaking this month in Matchbox’s new Sawgrass Mills, Florida, market, and an additional campaign will break in mid-May to support the eatery’s Preston Hollow, Texas, and Richmond, Virginia, locations.

“We’re excited about working on this beloved brand. As it grows into new markets, Matchbox needs to drive brand awareness among new consumers,” Reedy explained. “Increasing their marketing presence will have the dual effect of igniting sales at the legacy locations.”

"In LRXD, we get an agency that not only has expertise in the restaurant industry but also has a proven track record for creating awareness in saturated markets,” said Peter D’Amelio, CEO of Matchbox Food Group . “They’ve listened to our needs and recommended a rock-solid approach, and we are very much looking forward to our continued partnership.” 

Matchbox currently has 11 locations with an industrial-meets-rustic ambience and serves chef-driven bistro fare, such as wood-fired brick oven pizza, grilled Angus mini-burgers and craft beer. Since opening in 2003, the company has built new locations concentrically around its original restaurant in D.C.’s Chinatown neighbourhood.

Matchbox Food Group also owns the Ted’s Bulletin and DC-3 dining chains.