Lowe Singapore Partners Barilla

Lowe Singapore has announced their collaboration as shopper and activation partner with world-leading pasta-maker, Barilla. Lowe will work on launch campaigns for Barilla pastas, focusing on below-the-line marketing in Singapore.

The work was awarded following an extended two-month process. Barilla opened operations in Singapore last year to service the company’s expansion into key growth markets across Southeast Asia.

Srija Chatterjee, Regional Business Director at Lowe Singapore says: “We’re very excited about this partnership. Barilla is an iconic brand to be working with, and this is a part of the world where cuisine is taken seriously. We hope to make Barilla a much loved brand in Singapore, as it is already in Europe.”

Created in Parma in 1877 out of a shop that made bread and pasta, Barilla is today among the top Italian food groups, and a world leader in the pasta and pasta sauce businesses in continental Europe.