Lowe Ponce Buenos Aires’ 3D Axe Campaign

Unilever and Lowe and Partners’ agency, Ponce Buenos Aires, have launched new work, using state of the art 3D stereoscopic technology, for Unilever men’s toiletries mega brand, Axe – also known as Lynx in some territories such as the UK. “Young & Mature” is the latest in the phenomenally successful Axe limited edition ranges and the product concept was co-created by Ponce and the Unilever team. 

 

The insight came from the idea that Axe, with long-standing expertise in the field of seduction, was ready to offer young men a more specific seduction tool. A two product range was brought to life - inspired by a recurring topic of conversation among young men today… young women vs. mature women.

 

 

In the integrated campaign featuring digital, TVC’s, Cinema (in 3D), Print, OOH and radio, Axe asks its fans, “What mood are you in today?”

 

Go to the website at: http://www.poncebuenosaires.com/press/axe/youngmature/

 

The stereoscopic cinema technology allowed the agency to create two simultaneous stories where the audience may choose to see one or the other (on line for example) just by closing one eye. The cinema experience is via contemporary 3D glasses.