Love Da Popcorn teams up with Yourvine for debut campaign
Love Da Popcorn, the quirky popcorn brand, is to mark its 250-store nationwide listing in Waitrose with a novel debut marketing campaign created by Yourvine.com a new platform that invites consumers to complete challenges for their favourite brands to earn rewards.
The brand has come a long way since its founders, three advertising chaps from Saatchis, appeared on BBC business show Dragons Den. Martin McLaughlin, Christian Hartmann and Tom Callard gained backing from investor DUncan Jones and have been putting their adland experience to good use as they grow the brand with a gamification-type campaign.
In one of the challenges, Love Da Popcorn founders Martin McLaughlin, Christian Hartmann and Tom will invite people to make a collective attempt to enter the Guinness Book of World Records. The founders aim to challenge the record for world’s longest name, by legally changing their names to include the first name of everyone taking part.
The campaign launches on July 21st at 2pm offering rewards including bags of popcorn, membership to the Love Da Popcorn Club and a year’s supply of Love Da Popcorn.
Love Da Popcorn’s founder McLaughlin said: “We are super excited about Yourvine.com. We want to make people smile, and it seems like the perfect way to get our brand out there and have some fun at the same time.” Love Da Popcorn challenges can be found at www.yourvine.com
Yourvine.com lets consumers complete challenges with friends to earn rewards from their favourite brands. Challenges take place in both the on and offline worlds and include games, treasure hunts, scavenger hunts, location based tasks and utilise app technology to make anything possible.
Yourvine has previously run challenges for Bestival and Creamfields. The Bestival Challenge sent users on a 'Lungs of London' Treasure Hunt in wildlife themed fancy dress to discover London's hidden green spaces, rewarding them with free Bestival tickets. The Creamfields Challenge sent users on a 'Creamfields Night Out' asking them to find (amongst other things) penguins and a unicyclist and spread the Creamfields love as they partied. They were rewarded with free tickets to Creamfields.
