Logistic Company DSV Celebrates Unsung Heroes in First Global Brand Campaign

Today, transport and logistics company DSV launched its first-ever global campaign, The Drive. DSV keeps supply chains flowing in a world of change, with over 75,000 employees across 80 countries. DSV wanted to thank their employees for the work they put in, day in and day out, while telling a unique story about the unsung heroes that make the world move. 

Conceptualised and executed by AKQA, the hero film shows DSV employees working towards a more efficient world while making logistics more relatable and human. Creative elements used reflect DSV’s passion for delivering transportation and supply chain solutions that bring competitive strength to its customers while empowering its people. The campaign also focuses on their ability to help companies in any industry or geography harness the power of logistics to drive growth and gain leverage in the global marketplace.

Shot in South Africa, Japan, Texas, Denmark, and Norway, the 360 campaign can be viewed through various mediums, including print, digital media, and OOH activations. DSV will also share the campaign via social media channels.

DSV senior director, head of corporate marketing and communication, Christian Krogslund said, “We’re incredibly pleased with the insightful work from AKQA who thoroughly understand who we are, and what we stand for as a business. It has been impressive to witness our brand purpose coming to life, and being embraced throughout our organisation – as well as the creation of a campaign that rings true beyond it. It’s a partnership in the truest sense of the word, and we look forward to continuing it.” 

AKQA managing director Steffen Blauenfeldt Otkjaer said, “We’re so humbled to have been part of giving a voice to an otherwise silent giant. Being allowed to help them unlock their ambition and relentless drive to improve their business while bettering the world is simply amazing. The way the entire DSV leadership team has rallied around their new brand purpose and this subsequent campaign speaking to their shared values is a true testament to their boldness.”