Loco and Go Ape Live Life Adventurously with New TV Campaign #TakeTheFirstStep

Loco presents the first ever national TV campaign for Go Ape, “#TakeTheFirstStep”. As Loco Creative Director, Danny Coster explains, “This project really embodies Loco’s co-creative ethos and we truly became part of the Go Ape Tribe. Our production team worked closely with Go Ape’s marketing team to make the most of a two-day shoot at the beautiful Leeds Castle Adventure location and bring our director’s treatment to life."

Go Ape’s Marketing Director, Paul Lymer provides a ringing endorsement, "We have really enjoyed working with Loco on the ‘Take the First Step' project. This is the first time that Go  Ape has had a national TV campaign and it was critical that we got it right; from the very beginning we knew that the team at Loco just got our brand. From conception through to direction and production, the team have been brilliant. It has been a pleasure working with Loco on this project and we look forward to welcoming lots more new customers to Live Life Adventurously this summer. Go Ape will definitely be working with Loco on future projects. Thanks Loco team for making our forest adventures look stunning!”

Loco’s production team organised a five-camera shoot with cast, crew and kit whilst Anna and her colleagues facilitated the involvement of Go Ape’s staff with some of the team and extra equipment joining the shoot from other course locations around the country. As part of the approach to create additional content for the campaign, the team arranged a special event to invite members of the public to participate in the Go Ape Adventure and share their excitement on camera about their first step experience.

With more than two decades of experience in post production, the team were well prepared for a potentially complicated workflow managing multiple rushes formats and colour spaces. Editor Aidan Taub and the Loco-Create directors crafted the story of Go Ape Adventurers enjoying the challenges of the outdoor ropes course and Segway safaris while colourist Kenny Gibb and VFX editor Jon Davey provided expert finishing to bring out the best of the gorgeous footage.

With so much great-looking and exciting material captured, Liam Hawe was able to edit additional content for the Go Ape website and social media platforms. Loco were also able to provide stills for Go Ape’s print and digital campaigns as well as other OOH media. The 30 and 10 second TV commercials are airing across the UK from July 2016, and the spot is live on the Go Ape YouTube channel.