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Creative in association withGear Seven
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Liu Jo Takes to the Dancefloor in New Pastel-Filled Footwear Campaign

18/03/2019
Creative Production Studio
London, UK
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Rankin joins forces with the Italian fashion company for 'Active Femininity'
Liu Jo has joined forces once again with Rankin for a campaign that puts those seasonal pastels on the dancefloor, with a glitterball and some fabulous footwear thrown in. 

Creative agency DLVBBDO assisted with the campaign, mixing a glamorous dancefloor look with sporty footwear from Liu Jo's SS19 season. The new ad plays into the Italian fashion company's tagline - 'Active Femininity'.


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