Littlewoods Ireland Appoints Boys+Girls as Creative Agency of Record

Boys+Girls, the branded entertainment agency, were appointed as Littlewoods Ireland’s new creative agency of record following a competitive pitch process. Run by Agency Assessments, the pitch saw three agencies working on a brief which focused on how to further develop the Littlewoods Ireland Brand within the Irish market. After a hugely successful year the multi-category online retailer is set for continued growth with a focus on increased investment in the Brand and an improved service offering for 2022. 

Catherine O’Toole, head of marketing at Littlewoods Ireland, commented: “We have ambitious plans to continue to grow the Littlewoods Ireland business in Ireland. Boys+Girls demonstrated their impressive strategic thinking during this process and a real understanding of the brands core values and our customer. The creativity and passion they demonstrated, really gave them the edge and we’re thrilled to work with the team to further accelerate our brand growth.” 

Speaking about the win, Mark O’Connor, business director at Boys+Girls said: “We’re really excited to get to work with the Littlewoods Ireland team - Littlewoods Ireland is a great company and they’ve built an impressive Brand in Ireland. We’re looking forward to helping them move into the next phase of their ambitious growth plans”.