Little Caesars Superfans Go Head-to-Head in Chaotic Reality Show

Little Caesars Pretzel Crust Pizza is back after fans have been losing it online demanding its return. To celebrate, Little Caesars and creative agency of record McKinney created Pretzel Crust Island, a totally real, completely chaotic competition where Pretzel Crust superfans go head-to-head for the most coveted prize in reality TV — a single Pretzel Crust Pizza.

Inspired by real fan posts claiming they’d “skydive dressed as a pretzel” or “file for bankruptcy for one slice,” the series dares contestants to prove what they’d actually do for some savoury Pretzel Crust. Hosted by Flula Borg, the show is stuffed with everything you love about reality TV with Love Island-level drama, Survivor-style backstabs and betrayal, suspenseful twists and turns, and, of course, (cheese) saucy elimination ceremonies that... well, you just have to see for yourself. Pretzel Crust followers better ready their appetite for both drama and pizza.

The cast is just as chaotic, featuring a ruthless retired librarian who’s definitely not here to make friends and a personal trainer who brings the brawn (but maybe left the brains). There’s also a hopeless romantic who could easily be mistaken for the next Bachelor and Jim, the boom operator-turned-contestant, who’s really just happy to be there.