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Little Caesars Invents Turkey 2.0… And It’s Pizza

18/11/2022
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Thanksgiving campaign by McKinney introduces a cutter that instantly transforms your pizza into a holiday-appropriate meal

Today Little Caesars Pizza announces its Thanksgiving campaign from creative agency McKinney, based on the insight that gen z prefers pizza to turkey. 

While pizza on its own may not be festive, pizza that has been cut into the shape of a turkey is! With the Turkey!Turkey! Cutter, you can transform any of the brand’s large pizzas into the perfect Thanksgiving main course. 


Little Caesars® Pizza creates the Turkey!Turkey! Cutter, a device that transforms any of the brand’s large pizzas into the perfect Thanksgiving main course.  

From creative agency McKinney, the Turkey!Turkey! Cutter will be launched with social spots highlighting how the Cutter can help make pizza the star of Thanksgiving.

As turkey prices soar, gen z and others are turning to alternative meals this Thanksgiving. According to a recent survey, members of the post-millennial generation are opting for lower cost meals like pizza for the upcoming holiday. The Turkey!Turkey! Cutter is the best of both worlds by turning any large pizza into a turkey-shaped treat for the whole family.


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