Little Caesars' Enlists ‘Disaster Girl’ to Burn the Burns

The digital world is once again set ablaze, thanks to McKinney the creative agency behind Little Caesars' recent 'Burn The Burns' TikTok campaign. This campaign has not only achieved impressive results but added the interesting twist of having the Disaster Girl herself set the burns on fire.

In a world where grabbing viewers' attention on social media is no small feat, McKinney's work for Little Caesars stands out. The campaign garnered a remarkable 53.6 million views, a figure that includes organic, boosted, and dark engagements. Since the release of the campaign's teaser video, Little Caesars has experienced incredible growth, gaining +19k followers on TikTok.

“For us, getting Zoë (Disaster Girl) to be the host of this campaign was really the icing on top,” says McKinney creative director Jameson Rossi. “We wanted to make sure we weren’t hating on the haters but rather doing something fun with them that got people talking. And nothing gets people talking more than a thirty foot pizza fire, bringing an iconic meme to life, and a lot of heavy metal music.” 

McKinney's work with Little Caesars has positioned the brand as the clear leader on TikTok this week. They have outperformed the combined engagement of pizza brand competitors by an astonishing 12 times.