Little Black Book Launches Asia Newsletter to Supercharge Growth Across Region

As part of its growth plans, Little Black Book is launching a weekly Asia newsletter, which readers can sign up to receive here, to showcase the best that Asia has to offer and get more eyes on the region’s news and work.

Sunna Coleman, who was appointed Asia reporter in September 2024 after more than five years at LBB, has already boosted editorial in the market, shining a spotlight on the diverse breadth of work the region produces. Sunna will lead the newsletter, which will roll out weekly.

Sunna is supported by an APAC leadership team that includes co-owner Sarah Cooper and APAC managing director Toby Hemming, who are focused on increasing readership and engagement across the region.

Readership is strongest across India, the Philippines, and Singapore - constituting a combined 50,000 unique users each month - with India being the third biggest audience across the globe. Other regions experiencing major growth include Indonesia, Malaysia, Thailand and Japan.

Little Black Book’s co-founder and global CEO Matt Cooper says, “APAC is an area we want to make sure we connect with on a bigger level. Our global readers want to hear about more work from the market and we want to help push APAC creative on a global scale. 

“Toby, Brittney [Rigby, managing editor AUNZ] and the team are doing an incredible job in Australia and New Zealand. Now, with Sunna working to grow our reach in Asia too, we’re excited to increase our coverage through the newsletter and highlight further markets.”

The Asia newsletter complements a suite of newsletters that includes a daily global newsletter, daily AUNZ newsletter, and regular newsletters for the USA and Canada.