Little Black Book Adds Asia Reporter to the Growing Team

Little Black Book is happy to announce that Sunna Coleman will assume the position of Little Black Book’s Asia reporter. As of today, Sunna will be working closely with Laura Swinton, LBB’s global editor-in-chief and the APAC team consisting of Toby Hemming, MD of APAC, reporters Tom Loudon and Casey Martin, as well as the newly appointed managing editor of AUNZ, Brittney Rigby. The position marks continued growth and expansion for LBB’s operations in the region.

Sunna has been a writer at LBB since 2019 and the move aligns with her five year anniversary with the company. On her new role, Sunna says: “The APAC region is close to my heart and I am so excited to help shine a spotlight on the incredible and unique talent that can be found here. With my creative background, I love connecting with artistic and out-of-the-box thinkers, discovering diverse takes on the world.

Over the past five years at LBB, I am grateful to have been part of a team that has pushed for continuous growth. I have had the opportunity to interview a variety of hidden gems as well as some of the biggest names in advertising and film from Sir John Hegarty to Edgar Wright. In my next chapter, I look forward to exploring the depths of what APAC has to offer”.

“We’re so thrilled to be able to really amp up our coverage of the APAC region and Sunna is going to bring her wealth of experience and creative eye to the role. Between this news and the arrival of Brittney, who is taking the helm in AUNZ, this feels like an exciting new chapter for Little Black Book,” says editor-in-chief Laura Swinton. 

CEO and founder of LBB Matt Cooper adds: “The team is over the moon to see the return of Sunna. APAC is a really important area for us and somewhere we push hard to get more brilliant creative from. Super excited to see where Sunna takes this”.

Sunna’s new role is a commitment to giving LBB’s community of members within Asia increased time, attention and editorial coverage. The stories she is working on will be posted monthly to LBB’s editorial toolkit. You can reach her and all of our editorial team with ideas and pitches for stories at newsdesk@lbbonline.com. If you want ideas of what they might be looking out for, this can also be found on the toolkit.