senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Lionel Messi Leads the Greatest Game Ever in Michelob ULTRA's Super Bowl Ad

01/02/2024
Production Company
Los Angeles, USA
498
Share
Jason Sudeikis and Dan Marino pull up a beach chair in the spot from SMUGGLER and director Adam Berg

Who’s game for some pick-up soccer on the beach? Lionel Messi, Jason Sudeikis and Dan Marino are. Michelob ULTRA has teamed up with the legendary trio for a new Super Bowl spot to remind everyone 21+ that you don’t have to choose between an active and a social life.

'Superior Beach,' this year’s 60-second spot, stars global soccer icon Lionel Messi in his first-ever Super Bowl commercial appearance alongside Emmy award-winning actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino. 

The fun-filled spot follows the sports and entertainment legends enjoying an impromptu game of pick-up soccer on the beach, celebrating the joy and spontaneity that comes from embracing active living in social occasions – especially when it’s shared over a beer. 

The 'Superior Beach' spot will be the first alcoholic beverage advertiser in the game and Michelob ULTRA’s ninth consecutive Super Bowl appearance. 

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from SMUGGLER
Compromise Nothing
Lucid
11/12/2024
96
0
Every Team Needs a Dream
Mercedes-AMG Petronas F1 Team
05/12/2024
30
0
The Sanctuary
Chevrolet
03/12/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0