Limelight Names Russell Pegrum as Global Sales Director

Limelight Inc. has appointed Russell Pegrum to the role of global sales director. In his new role, Russell will build on Limelight’s strong foundation, driving growth by expanding into new markets, while fostering innovation and strengthening the company’s global presence.

Russell brings over 20 years’ experience to the role. He was a pioneer of UK ad networks for over a decade, and for the past seven years has been immersed in every aspect of programmatic advertising - working in ad verification at Adloox, in publishing as Digital Group Head at Reach plc, and successfully launching a new DSP for Aidem. His success lies in his ability to understand client needs and tailor solutions that drive business outcomes.

Russell said, “Limelight’s ethos, “technology with a heartbeat’, reflects our commitment to combining innovation with a human touch in the increasingly complex adtech landscape. This resonates with me, and I aim to contribute by fostering meaningful connections, championing collaboration, and ensuring that our human-centred approach continues to drive our, and our clients’ success.”

Russell’s appointment comes after an exceptional 2024 for Limelight and its partners, who have grown together and exceeded targets on both sides. As the company enters its 7th year, Limelight is excited to continue to deliver exceptional growth for its platform partners.

“Russell is exactly what Limelight needs right now,” said Limelight co-founder and chief revenue officer, James Macdonald. “We have a solid, proven, mature platform that our customers trust and that delivers results. With his connections and his commitment to understanding client needs, Russell will enable us to engage with even more partners globally, bringing them the benefits and revenue growth enjoyed by our existing partners.”