Lickd and Truant Engage Social Content Creator Community with In-Your-Face ‘Supercharged’ Campaign

Lickd – the world's first chart music licensing platform for social content creators – is calling on influencers to enhance traction on their content through affordable but fully licensed chart music. The resulting larger-than-life ‘Supercharge Your Content’ campaign – as created by Lickd’s advertising media and music agency Truant London – launched on 11th October across socials and programmatic digital.

Recognising that social content creators often fail to maximise traction for their content by using bland music, Truant devised a campaign that features three in-demand YouTube content creators – fitness fanatic Alex Crockford, Zumba queen Carolina Brearly and beauty legend Amy Astrid – as each is interrupted by DJ Suat, the campaign’s over-exuberant frontman.

The campaign leans into the raw and vibrant YouTube world that content creators already inhabit and is styled with a bombastic yet visceral visualisation of the idea of supercharging content through music, without fear of copyright claims.

Truant was also responsible for devising the media strategy which targets content creators who want to build custom digital audiences. This was achieved by integrating content creators’ online behaviours with analysis around Lickd’s traffic.

Team Lickd said: “For the first time, creators can use popular chart music from the world's biggest artists to increase ad revenue through views and subscriptions. When it comes to music, it's a real struggle to find and use the right track, it's either very complicated licensing a music track, or crazy expensive. But Lickd solves both these problems and Truant’s campaign illustrates this fact in a way that will really resonate with our young and vibrant creator audience.”  

Truant’s creative directors, Charlie Lindsay and George Bartlett, said: “It’s been a lightning speed rollercoaster of completely bombastic ideas and we’re stoked with the result. There’s some serious method that’s gone into the madness and, from strategy to creative and media, we’ve had a brilliant team to make it all happen. Lickd have put a lot of trust in us and the collaborative nature of our relationship really comes through in the work.”