LG2 Named Agency of Record for Olymel and Sollio Cooperative Group

LG2 is now the agency of record for Olymel and its parent company Sollio Cooperative Group. Following an open call for tenders for Olymel, LG2’s Montreal office has won the assignment to reposition the pork and poultry producer and processor in the international market. The scope of work includes brand strategy, communications, design, and digital experience.

In addition, LG2 will support Sollio Cooperative Group in its efforts to strengthen its presence in Canada and beyond. Sollio Cooperative Group is the largest agri-food cooperative in Canada, with strong roots in Québec. Originally founded in 1922 by a trio of farmers’ collectives, today the organization is involved in the agriculture, retail and food sectors throughout the country.

“As Canada’s leading agri-food cooperative, we have a duty to ensure the prosperity of our members. It was important to find a solid partner with the ability to deliver maximum results for our efforts. On the strength of several successful previous collaborations, selecting LG2 as our agency of reference was an obvious choice.” said Samar Gharib, senior director, brand and digital strategies, Sollio Cooperative Group.

“Our ambition is to strengthen Olymel's leadership position in national and international markets. This requires rigorous groundwork on all our brands to make them impactful, both for consumers and business customers in Canada and around the world. LG2's roadmap will certainly add speed and value to our mission.” said Véronique Simard, vice-president, marketing and innovation, Olymel.

“LG2 is proud to collaborate with these strong Canadian corporate and commercial brands, which have a wide impact both as an employer of choice and in our fridges. We are privileged to be able to accompany Sollio in its future structuring projects, as well as in increasing the performance of its brands.” said Marie-Christine Cayer, partner, vice-president, client services, LG2.